{"id":3416,"date":"2023-02-18T11:05:25","date_gmt":"2023-02-18T04:05:25","guid":{"rendered":"https:\/\/cci.swu.ac.th\/?p=3416"},"modified":"2023-12-27T09:14:13","modified_gmt":"2023-12-27T02:14:13","slug":"%e0%b8%a7%e0%b8%b4%e0%b8%97%e0%b8%a2%e0%b8%b2%e0%b8%a5%e0%b8%b1%e0%b8%a2%e0%b8%ad%e0%b8%b8%e0%b8%95%e0%b8%aa%e0%b8%b2%e0%b8%ab%e0%b8%81%e0%b8%a3%e0%b8%a3%e0%b8%a1%e0%b8%aa%e0%b8%a3%e0%b9%89%e0%b8%b2-2","status":"publish","type":"post","link":"https:\/\/cci.swu.ac.th\/en\/%e0%b8%a7%e0%b8%b4%e0%b8%97%e0%b8%a2%e0%b8%b2%e0%b8%a5%e0%b8%b1%e0%b8%a2%e0%b8%ad%e0%b8%b8%e0%b8%95%e0%b8%aa%e0%b8%b2%e0%b8%ab%e0%b8%81%e0%b8%a3%e0%b8%a3%e0%b8%a1%e0%b8%aa%e0%b8%a3%e0%b9%89%e0%b8%b2-2\/","title":{"rendered":"\u0e27\u0e34\u0e17\u0e22\u0e32\u0e25\u0e31\u0e22\u0e2d\u0e38\u0e15\u0e2a\u0e32\u0e2b\u0e01\u0e23\u0e23\u0e21\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e2a\u0e23\u0e23\u0e04\u0e4c \u0e23\u0e48\u0e27\u0e21\u0e01\u0e31\u0e1a University of South Florida \u0e08\u0e31\u0e14\u0e07\u0e32\u0e19\u0e1b\u0e23\u0e30\u0e0a\u0e38\u0e21\u0e27\u0e34\u0e0a\u0e32\u0e01\u0e32\u0e23\u0e40\u0e0a\u0e34\u0e07\u0e1b\u0e0f\u0e34\u0e1a\u0e31\u0e15\u0e34\u0e01\u0e32\u0e23 Building Brands in Digital Era"},"content":{"rendered":"<p>\u0e27\u0e31\u0e19\u0e1e\u0e24\u0e2b\u0e31\u0e2a\u0e1a\u0e14\u0e35 \u0e17\u0e35\u0e48 16 \u0e01\u0e38\u0e21\u0e20\u0e32\u0e1e\u0e31\u0e19\u0e18\u0e4c 2566 \u0e17\u0e35\u0e48\u0e1c\u0e48\u0e32\u0e19\u0e21\u0e32 \u0e2b\u0e25\u0e31\u0e01\u0e2a\u0e39\u0e15\u0e23\u0e01\u0e32\u0e23\u0e08\u0e31\u0e14\u0e01\u0e32\u0e23\u0e15\u0e23\u0e32\u0e2a\u0e34\u0e19\u0e04\u0e49\u0e32\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e2a\u0e23\u0e23\u0e04\u0e4c \u0e27\u0e34\u0e17\u0e22\u0e32\u0e25\u0e31\u0e22\u0e2d\u0e38\u0e15\u0e2a\u0e32\u0e2b\u0e01\u0e23\u0e23\u0e21\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e2a\u0e23\u0e23\u0e04\u0e4c \u0e23\u0e48\u0e27\u0e21\u0e01\u0e31\u0e1a University of South Florida \u0e08\u0e31\u0e14\u0e07\u0e32\u0e19\u0e1b\u0e23\u0e30\u0e0a\u0e38\u0e21\u0e27\u0e34\u0e0a\u0e32\u0e01\u0e32\u0e23\u0e40\u0e0a\u0e34\u0e07\u0e1b\u0e0f\u0e34\u0e1a\u0e31\u0e15\u0e34\u0e01\u0e32\u0e23 <strong>Building Brand in Digital Era <\/strong><\/p>\n\n\n\n<p>\u0e42\u0e14\u0e22 \u0e04\u0e13\u0e1a\u0e14\u0e35\u0e27\u0e34\u0e17\u0e22\u0e32\u0e25\u0e31\u0e22\u0e2d\u0e38\u0e15\u0e2a\u0e32\u0e2b\u0e01\u0e23\u0e23\u0e21\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e2a\u0e23\u0e23\u0e04\u0e4c \u0e1c\u0e39\u0e49\u0e0a\u0e48\u0e27\u0e22\u0e28\u0e32\u0e2a\u0e15\u0e23\u0e32\u0e08\u0e32\u0e23\u0e22\u0e4c \u0e14\u0e23. \u0e02\u0e08\u0e35\u0e1e\u0e23 \u0e27\u0e07\u0e28\u0e4c\u0e1b\u0e23\u0e35\u0e14\u0e35 \u0e41\u0e25\u0e30 \u0e04\u0e13\u0e1a\u0e14\u0e35\u0e04\u0e13\u0e30\u0e1a\u0e23\u0e34\u0e2b\u0e32\u0e23\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08        Prof. Dr. Cihan Cobanoglu \u0e41\u0e25\u0e30\u0e04\u0e13\u0e32\u0e08\u0e32\u0e23\u0e22\u0e4c\u0e02\u0e2d\u0e07\u0e17\u0e31\u0e49\u0e07\u0e2a\u0e2d\u0e07\u0e1d\u0e48\u0e32\u0e22\u0e23\u0e48\u0e27\u0e21\u0e40\u0e1b\u0e34\u0e14\u0e07\u0e32\u0e19\u0e41\u0e25\u0e30\u0e43\u0e2b\u0e49\u0e40\u0e01\u0e35\u0e22\u0e23\u0e15\u0e34\u0e1a\u0e23\u0e23\u0e22\u0e32\u0e22\u0e1e\u0e34\u0e40\u0e28\u0e29\u0e43\u0e19\u0e2b\u0e31\u0e27\u0e02\u0e49\u0e2d\u0e14\u0e49\u0e32\u0e19\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c\u0e01\u0e32\u0e23\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e41\u0e1a\u0e23\u0e19\u0e14\u0e4c\u0e43\u0e2b\u0e49\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23\u0e43\u0e19\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e2a\u0e23\u0e23\u0e04\u0e4c \u0e40\u0e19\u0e49\u0e19\u0e01\u0e32\u0e23\u0e1b\u0e23\u0e30\u0e22\u0e38\u0e01\u0e15\u0e4c\u0e40\u0e17\u0e04\u0e42\u0e19\u0e42\u0e25\u0e22\u0e35\u0e14\u0e34\u0e08\u0e34\u0e17\u0e31\u0e25\u0e1c\u0e2a\u0e32\u0e19\u0e01\u0e31\u0e1a\u0e04\u0e27\u0e32\u0e21\u0e42\u0e14\u0e14\u0e40\u0e14\u0e48\u0e19\u0e17\u0e32\u0e07\u0e27\u0e31\u0e12\u0e19\u0e18\u0e23\u0e23\u0e21 \u0e41\u0e25\u0e30\u0e01\u0e32\u0e23\u0e40\u0e25\u0e48\u0e32\u0e40\u0e23\u0e37\u0e48\u0e2d\u0e07\u0e23\u0e32\u0e27\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e21\u0e35\u0e40\u0e17\u0e04\u0e19\u0e34\u0e04 \u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e2a\u0e37\u0e48\u0e2d\u0e2a\u0e32\u0e23\u0e41\u0e1a\u0e23\u0e19\u0e14\u0e4c\u0e44\u0e14\u0e49\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e21\u0e35\u0e1b\u0e23\u0e30\u0e2a\u0e34\u0e17\u0e18\u0e34\u0e20\u0e32\u0e1e<\/p>\n\n\n\n<p>\u0e0b\u0e36\u0e48\u0e07\u0e01\u0e32\u0e23\u0e1b\u0e23\u0e30\u0e0a\u0e38\u0e21\u0e43\u0e19\u0e04\u0e23\u0e31\u0e49\u0e07\u0e19\u0e35\u0e49 \u0e44\u0e14\u0e49\u0e21\u0e35\u0e19\u0e34\u0e2a\u0e34\u0e15\u0e1b\u0e23\u0e34\u0e0d\u0e0d\u0e32\u0e15\u0e23\u0e35\u0e41\u0e25\u0e30\u0e1b\u0e23\u0e34\u0e0d\u0e0d\u0e32\u0e42\u0e17 \u0e21\u0e28\u0e27 \u0e41\u0e25\u0e30\u0e15\u0e48\u0e32\u0e07\u0e2a\u0e16\u0e32\u0e1a\u0e31\u0e19 \u0e23\u0e27\u0e21\u0e16\u0e36\u0e07\u0e1a\u0e38\u0e04\u0e25\u0e32\u0e01\u0e23\u0e20\u0e32\u0e22\u0e19\u0e2d\u0e01\u0e40\u0e02\u0e49\u0e32\u0e23\u0e48\u0e27\u0e21\u0e1f\u0e31\u0e07 \u0e41\u0e25\u0e30\u0e19\u0e33\u0e40\u0e2a\u0e19\u0e2d\u0e1c\u0e25\u0e07\u0e32\u0e19\u0e27\u0e34\u0e08\u0e31\u0e22\u0e14\u0e49\u0e27\u0e22<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09387-1024x683.jpg\" alt=\"\" class=\"wp-image-3426\" srcset=\"https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09387-1024x683.jpg 1024w, https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09387-300x200.jpg 300w, https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09387-768x512.jpg 768w, https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09387-1536x1024.jpg 1536w, https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09387-2048x1365.jpg 2048w, https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09387-930x620.jpg 930w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09385-1024x683.jpg\" alt=\"\" class=\"wp-image-3425\" srcset=\"https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09385-1024x683.jpg 1024w, https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09385-300x200.jpg 300w, https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09385-768x512.jpg 768w, https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09385-1536x1024.jpg 1536w, https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09385-2048x1365.jpg 2048w, https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09385-930x620.jpg 930w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09442-1024x683.jpg\" alt=\"\" class=\"wp-image-3427\" srcset=\"https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09442-1024x683.jpg 1024w, https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09442-300x200.jpg 300w, https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09442-768x512.jpg 768w, https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09442-1536x1024.jpg 1536w, https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09442-2048x1365.jpg 2048w, https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09442-930x620.jpg 930w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09455-1024x683.jpg\" alt=\"\" class=\"wp-image-3430\" srcset=\"https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09455-1024x683.jpg 1024w, https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09455-300x200.jpg 300w, https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09455-768x512.jpg 768w, https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09455-1536x1024.jpg 1536w, https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09455-2048x1365.jpg 2048w, https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09455-930x620.jpg 930w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09454-1024x683.jpg\" alt=\"\" class=\"wp-image-3429\" srcset=\"https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09454-1024x683.jpg 1024w, https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09454-300x200.jpg 300w, https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09454-768x512.jpg 768w, https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09454-1536x1024.jpg 1536w, https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09454-2048x1365.jpg 2048w, https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09454-930x620.jpg 930w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09532-1024x683.jpg\" alt=\"\" class=\"wp-image-3432\" srcset=\"https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09532-1024x683.jpg 1024w, https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09532-300x200.jpg 300w, https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09532-768x512.jpg 768w, https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09532-1536x1024.jpg 1536w, https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09532-2048x1365.jpg 2048w, https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09532-930x620.jpg 930w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09515-1024x683.jpg\" alt=\"\" class=\"wp-image-3431\" srcset=\"https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09515-1024x683.jpg 1024w, https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09515-300x200.jpg 300w, https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09515-768x512.jpg 768w, https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09515-1536x1024.jpg 1536w, https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09515-2048x1365.jpg 2048w, https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09515-930x620.jpg 930w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09575-1024x683.jpg\" alt=\"\" class=\"wp-image-3434\" srcset=\"https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09575-1024x683.jpg 1024w, https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09575-300x200.jpg 300w, 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https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09594-2048x1365.jpg 2048w, https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09594-930x620.jpg 930w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09620-1024x683.jpg\" alt=\"\" class=\"wp-image-3436\" srcset=\"https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09620-1024x683.jpg 1024w, https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09620-300x200.jpg 300w, https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09620-768x512.jpg 768w, https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09620-1536x1024.jpg 1536w, https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09620-2048x1365.jpg 2048w, https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09620-930x620.jpg 930w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/IMG_2579-1024x683.jpg\" alt=\"\" class=\"wp-image-3420\" srcset=\"https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/IMG_2579-1024x683.jpg 1024w, https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/IMG_2579-300x200.jpg 300w, https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/IMG_2579-768x512.jpg 768w, https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/IMG_2579-1536x1024.jpg 1536w, https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/IMG_2579-2048x1365.jpg 2048w, https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/IMG_2579-930x620.jpg 930w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" 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srcset=\"https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09633-1024x683.jpg 1024w, https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09633-300x200.jpg 300w, https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09633-768x512.jpg 768w, https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09633-1536x1024.jpg 1536w, https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09633-2048x1365.jpg 2048w, https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09633-930x620.jpg 930w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09717-1024x683.jpg\" alt=\"\" class=\"wp-image-3440\" srcset=\"https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09717-1024x683.jpg 1024w, https:\/\/cci.swu.ac.th\/wp-content\/uploads\/2023\/02\/DSC09717-300x200.jpg 300w, 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