Skip to content

Master of Science Program in Creative Brand Management
M.Sc. Creative Brand Management

Master of Science Program in Creative Brand Management
M.Sc. Creative Brand Management

Master of Science Program in Creative Brand Management (International Program)

The Master's program in Brand Creation and Management is designed to produce graduates who can develop their own brands or those of organizations, or create new brands or services uniquely tailored to add value to the products and services of individuals. This is achieved through differentiation, by making their own brands receptive to collaboration and by establishing efficient networks with experts and academics from various industries. The program uses a teaching approach that involves international exposure and incorporates customer insights and market trends, applying technology and sustainability principles. The program reflects customer needs, target audiences, and business contexts. It reflects the ability to integrate knowledge and experiences gained from entrepreneurs and experts in the creative industry, both domestically and internationally. The program aims to create brands that can drive the country's economy towards sustainability in the era of Thailand 4.0.

Teaching and Learning Location

บริษัทเอกชนที่ร่วมในโครงการร่วมสอนร่วมกับภาครัฐและภาคอุตสาหกรรม อาคารนวัตกรรม ศ.ดร.สาโรช บัวศรี ชั้น 7 วิทยาลัยอุตสาหกรรมสร้างสรรค์ มหาวิทยาลัยศรีนครินทรวิโรฒ

การสมัครเรียน

การประกอบอาชีพหลังสำเร็จการศึกษา

  • A new Entrepreneur
  • Brand Designer
  • Brand Manager
  • Brand Strategist
  • Brand Analysts and Developer

ตารางบทความวิจัย

รายชื่อบทความวิจัย

ลำดับ ชื่อบทความวิจัย ชื่อ-สกุล วัน/เดือน/ปี
1 STRENGTHENING BRAND IDENTITY TO INCREASE BRAND AWARENESS: A CASE STUDY OF “JALAN JALAN THAILAND” IN THE INDONESIAN MARKET. Miss Angelic Pretty Umboh 18/7/2568
2 Digital Cross-Border Cultural Ventures: A Case Study of a Thai Start-up’s Jewellery Market Entry via Tiktok Miss HAIJIAO JI 18/7/2568
3 UNDERSTANDING THE DARK SIDE OF USER-GENERATED CONTENT: THE ROLE OF NEGATIVITY BIAS IN SHAPING PERCEIVED BRAND AUTHENTICITY AMONG THAI CONSUMERS Mister XIAOHAN TAN 14/1/2569
4 THE IMPACT OF COUNTRY-OF-ORIGIN IMAGE, PERCEIVED QUALITY, AND PERCEIVED VALUE ON PURCHASE INTENTION: A STUDY OF CONSUMER ELECTRONICS BRANDS FROM CHINA IN THE THAI MARKET Miss QI LI 14/1/2569
5 THE STRATEGIC ROLE OF STORYTELLING IN BUILDING A BRAND OF AN ENTREPRENEUR Miss ZUN THIT WIN 14/1/2569